Tubbservatory Round-Up – Tools and Resources for Your MSP
Tubbservatory: The October 2024 Round-Up Video
Tubbservatory Round-Up #34: October – Week 1
#1 Solving the SIEM Problem: A Hard Reset on Legacy Solutions
A webinar that caught my attention is Solving the SIEM Problem: A Hard Reset on Legacy Solutions from cybersecurity specialists, Huntress.
MSPs are bombarded with cybersecurity information like firewall data, system logs and endpoint events. So Security Information and Event Management, or SIEM for short, is designed to make sense of it all.
This on-demand webinar from Zuri Cortez and Seth Geftic of Huntress explores the origins of SIEM, the challenges MSPs faces today, and how your MSP can filter out the noise without compromising security.
#2 From First Impressions to Lifelong Loyalty
Customer loyalty is like an Olympic record. You have to work hard to earn it, but you have to work even harder to keep it.
So a wonderful resource that I’d recommend to MSPs is From first impressions to lifelong loyalty: A Guide on How to turn customer delight into revenue growth.
This free guide from AnswerConnect helps you nail your first impression, keep customer support human and increase your revenue. Definitely worth a download!
#3 reMarkable Paper Pro | Launch event
If you missed it, the reMarkable Paper Pro event launch was, well, remarkable!
If you’re not familiar with the reMarkable devices, they are electronic tablet devices that feel like paper to write on, and help increase focus and productivity.
I’ve seen a number of MSPs using reMarkable devices in client and peer group meetings, and they are very useful.
Check out the launch video and be prepared to put this gadget on your wish list.
#4 Recommended Books for MSPs
A book that has been recommended to me is Our Iceberg is Melting: Changing and Succeeding Under Any Conditions by John Kotter and Holger Rathgeber.
In Our Iceberg is Melting, a simple fable about penguins encapsulates vital truths about embracing change and illustrates how adaptability can yield prosperity, while resistance can lead to peril, in an ever-changing world.
#5 Pax8 Beyond EMEA 2024
We are just days away from Pax8 Beyond EMEA 2024 in Berlin, Germany!
Promising to be one of the most valuable events on the European MSP calendar, Pax8 Beyond EMEA promises to help MSPs to master cybersecurity, learn how to grow your business, and elevate your capabilities over three days of immersive, groundbreaking sessions with leading industry speakers, MSPs and vendors.
I’ll be in Berlin along with Team Tubb, so if you’re going, leave a comment below so we can say hello!
Tubbservatory Round-Up #34: October – Week 2
#1 Cold Calling Scripts
Cold-calling often gets the cold shoulder when it comes to Managed Service Providers, still, for an MSP who has just started up or who doesn’t have a whole marketing team to bring in inbound leads, cold calling is a powerful tool.
So, this compilation of Cold Calling Scripts for MSPs from Next-Gen PSA platform SuperOps is valuable.
These scripts are now available to download for free.
#2 UptimeLIVE 2024: Key Takeaways from an Exciting New MSP Event
If you missed the recent Uptime Live event in London, then you missed out on a ground-breaking new style of business strategy events for MSPs.
But, never, fear, because we’ve put together a round-up of all the videos, speaker summaries and news from the event for those who couldn’t make it live.
Kudos to Bradley Munday, Jason Kemsley and the whole team at Uptime for putting together an event that I think sets a new bar for channel conferences.
#3 Gender-Balanced MSP Says It Now Looks More Like Customers
News that a female-led MSP has achieved a 50-50 gender split in its leadership team in a development it claims will hand it a “differentiated position” in an increasingly digital-driven market.
Wanstor this week appointed Candice Arnold as its Chief Revenue Officer, meaning its top team now comprises three women and three men, reports Doug Woodburn at IT Channel Oxygen.
Wanstor says efforts to increase the diversity of its workforce will help the London-based Microsoft partner more closely resemble its client-base.
#4 LinkedIn Suspends AI Training Using UK User Data
The BBC reports that LinkedIn has suspending training using it’s Artificial Intelligence engine on UK user data after regulator concerns.
The Information Commissioners Office stepped in after LinkedIn quietly opted users into their data being used to train its AI models.
#5 London Roadshow
The Huntress team continue their big UK roadshow with a big event at the OXO Tower in London on Wednesday 30th October 2024.
These roadshow events are getting great feedback for their community approach, with lots of peer-to-peer networking between MSPs who are focused hearing the latest cybersecurity insights.
Registration is now open to all MSPs!
Tubbservatory Round-Up #34: October – Week 3
#1 How to Spot a Phishing Email in the Age of AI
I consider myself a fairly cybersavvy geek, but even I will admit that some of the recent phishing attacks I’ve received have been really convincing.
Cybercriminals are now using AI to generate their phishing attacks. So I’d highly recommend the eBook “How to Spot a Phishing Email in The Age of AI”
Cybersecurity specialists Hornetsecurity have used data analysis from their Security Lab to highlight real-world examples of how AI is changing phishing emails.
This free eBook is now available for download.
#2 Your Go-To Source for IT Business Guidance, Resources, Classes, Events, and More
Talking of great resources, one of the email newsletters I subscribe to and highly rate is MSP legend Karl Palachuk’s Small Biz Thoughts.
One of the most popular newsletters in the channel, each week Palachuk gives IT business guidance without the fluff.
#3 Get to Know Bob Burg
And talking of legends, a huge personal influence on me and so many other IT professionals has been Bob Burg, co-author of the book “The Go-Giver: A Little Story About a Powerful Business Idea”
Well, Arlin Sorensen of ConnectWise, and Peter Melby, CEO, New Charter Technologies, recently sat down to get to know Bob Burg, and you can now view their conversation online.
If you want to hear how adopting a giving mindset has transformed business operations and personal lives for so many MSPs, then check out this conversation.
#4 Eclipse Wholesale Marks 20th Anniversary With Sand Artwork
Congratulations to UK-based Eclipse Wholesale who celebrated 20 years of business this month!
Eclipse is a North-East-based channel first connectivity provider founded by Managing Director James Drake in 2004.
Twenty years on, and the company are a real UK success story. To mark the achievement, the team headed to the beach to create an artwork in the sand. Congratulations, James and team!
#5 AI for Creators: Amplify Your Content, Maximize Your Impact
Wednesday, October 30th 2024 is the date for a Brit & A Beard!
That’s right, Ian Anderson Gray and Jeff Sieh are hosting “AI for Creators: Amplify Your Content, Maximize Your Impact” in Manchester.
If you’d like to know how to use AI to revolutionise your content strategy, then tickets are now available!
Tubbservatory Round-Up #34: October – Week 4
#1 The CISO Script: How to Talk to Business Leaders About Security Risk
Cyber risk continues to be a concern for business leaders, but how do MSPs have the right conversations with clients about cybersecurity?
I’d recommend checking out The CISO script: How to talk to business leaders about security risk.
This resource contains a script and a presentation template from Barracuda’s MSP CISO, Riaz Lakhani. It will help you discuss cyber risk with clients.
Definitely worth checking out.
#2 AI in the Workplace | Friend or Foe?
A podcast that caught my ear is Resistance is Futile, the Sceptics Guide to AI from Dave Foulkes and Jamie Claret.
Claret is an MSP owner, and so many of the conversations he and Foulkes have are very relevant to IT businesses who are interested in Artificial Intelligence.
Go and check their show out!
#3 Katie Milligan, CCO Openreach, on Women in Tech, and is the Sky/CityFibre Deal Bad for Openreach?
Richard Tang, CEO of Zen Internet, shares a fabulous interview he recorded with Katie Milligan, CCO of Openreach.
Katie shares her own journey as a woman and mother of a young child in an industry with a significant majority of men, particularly in tech and leadership roles.
Plus, Tang gets Milligan’s insights on the state of the Broadband market, and more!
#4 Recommended Books for MSPs
Feel like you have no control over the leads and sales that come through your business? Waste a lot of time on unsuitable leads? Then here’s the book for you!
“Content Fortress: A Simple Content Marketing Strategy That Helps You Attract Customers You’ll LOVE to do Business With.” Written by Martin Huntbach and Lyndsay Cambridge, it’s a great guide on consistently attracting the kind of clients MSPs love to work with.
#5 Must Attend Event for the IT Channel
The Managed Services Summit North hits Manchester on November 19th 2024.
It features conference session presentations by industry speakers. And the Summit will also provide opportune networking breaks for delegates to meet with potential business partners.
Registration is now open.
Links to the Resources Mentioned in This Round-Up
From Week 1
- Solving the SIEM Problem: A Hard Reset on Legacy Solutions
- From First Impressions to Lifelong Loyalty
- reMarkable Paper Pro | Launch event
- Recommended Books for MSPs
- Pax8 Beyond EMEA 2024
Mentioned in Week 2
- Cold Calling Scripts
- UptimeLIVE 2024: Key Takeaways from an Exciting New MSP Event
- Gender-Balanced MSP Says It Now Looks More Like Customers
- LinkedIn Suspends AI Training Using UK User Data
- London Roadshow
Week 3
- How to Spot a Phishing Email in the Age of AI
- Your Go-To Source for IT Business Guidance, Resources, Classes, Events, and More
- Get to Know Bob Burg
- Eclipse Wholesale Marks 20th Anniversary in the Sand
- AI for Creators: Amplify Your Content, Maximize Your Impact
And Week 4
- The CISO Script: How to Talk to Business Leaders About Security Risk
- AI in the Workplace | Friend or Foe?
- Katie Milligan, CCO Openreach, on Women in Tech, and Is the Sky/CityFibre Deal Bad for Openreach?
- Recommended Books for MSPs
- Must-Attend Event for the MSP Channel
How You Can Help
As we close out Tubbservatory Round-Up #34, it’s time to gear up for November!
Have something valuable to share? Whether it’s a useful tool, an insightful article, or a smart tip, drop it in the comments below. Let’s keep the ideas flowing—your input is invaluable!
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