International Podcast Day takes place each year on the 30th of September.
Many of us are already aware of the power of podcasts as a great medium for learning more about a subject.
Therefore, we’ve rounded up 5 of our favourite podcasts aimed at Managed Service Providers (MSPs) and IT business owners.
We hope you find our selections engaging and entertaining, and that they provide value to you and your business.
Introduction to International Podcast Day
International Podcast Day began in 2014, in the United States as a national awareness day. It was only in 2015 that the day was rebranded as an international day of recognition.
A podcast is a form of serialised audio content presented in a downloadable format or a streamed broadcast. It’s regularly produced and centred around a theme. In the case of the podcasts we’ve selected, the theme is around IT service business owners and MSPs.
Podcasts are a great medium for learning conversational topics, and trends in IT services are no exception.
Before we give you our round-up, we hope that you’ve already discovered our own podcast, TubbTalk: The Podcast for IT Consultants, and we hope you’re an avid listener. However, if you haven’t, and you’re new to podcasts in general — then this a great place to start!
As for the other podcasts we’ve picked below, we’re ranking them in no particular order, as they each offer something unique. Whether that’s the subjects they cover, style and format or how regularly they’re produced.
Paul Green’s MSP Marketing Podcast
Paul Green hosts a regular podcast for MSPs that is all about the subject of marketing. 
He is also a regular speaker at MSP events and is a former newspaper reporter and radio presenter.
The podcast is usually around 30 minutes long and is a feature segment followed by a guest interview. Past interviewees have included: Mark Copeman, Fiona Challis and Nick Rubright.
He has recorded over 195 episodes of his podcast, covering topics such as:
- Marketing Cloud Solutions to Prospects
- How to Market Cybersecurity Without Leveraging Fear
- Why You Must Give Up Your Break/Fix Habit
- The MSP Marketing KPIs That Matter
You can get Paul Green’s MSP Marketing podcast on:
It’s a Numbers Game – The MSP Finance Team Podcast
The MSP Finance Team are Daniel Welling and Adam Morris, and they co-host the It’s a Numbers Game podcast.
The series aims to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. The hosts do this by showing them the tips and tricks, as well as the dos and don’ts. What to adopt and what to avoid.
Daniel is a former MSP owner himself and Adam is a former IT consultant and business coach. They founded MSP Finance Team together in 2021.
The podcast has produced over 25 episodes, each with a duration of between 20 and 30 minutes each. The format covers a particular subject with a guest expert. Some of the experts on the show already include: Trevor Cornbill, Ben Spector and Paul Fuge.
Subjects discussed so far:
- 3 Tips to Give Your Future Self
- Insuring Your Profits
- How Much to Budget for Sales and Marketing
- 3 Clauses to Include in Your MSP Contracts
You can get the It’s a Numbers Game Podcast on:
IT Experts Podcast
Hosted by Ian Luckett and sometimes co-hosted by Stuart Warwick, the IT Experts Podcast aims to help MSP owners to unlock their potential.
The series tackles various topics in ways that hope to coach, educate and motivate IT business entrepreneurs. By using a blend of advice and interviews with IT business leaders, the podcast looks to inspire and build confidence in business owners. And give them the tools they need to better run their businesses.
The podcast has been running for over 140 episodes and can vary in length from 15 minutes up to 35 minutes, depending on the topic.
Previous guests have included: David Duffett, Dave Sutton and Phylip Morgan.
Some of the topics featured are:
- Daring to Delegate
- The 4 Tools Every MSP Needs to Manage Their Pipeline
- How to Claim R&D Tax Relief as an MSP
- Maximising Your Opportunities
Subscribe to this podcast on:
SMB Community Podcast
The SMB Community podcast is a podcast aimed at IT consultants and managed service providers who operate in the service of small and medium-sized businesses.
The podcast has up-to three co-hosts, those being James Kernan, Karl Palachuk and Amy Babinchak, with episodes mostly ranging between 30 and 45 minutes.
They sometimes switch the format between interviews and debates, but they always serve their insights with lots of humour, keeping it educational and entertaining. The podcast has been running for over ten years now, and they’ve covered such topics as:
- Human Risk Management
- Cloud Strategy for SMBs
- Mergers and Acquisitions
- Social Media Marketing and Brand Awareness
Previous guests have included Jennifer Bleam, Toby Nangle and Dave Seibert.
You can listen to the back catalogue of episodes on:
Evolved Radio Podcast
Todd Kane is the host of the Evolved Radio podcast, a show where he interviews technology experts, industry thought leaders and business entrepreneurs. They look at evolving trends in business and technology.
Episodes can vary in length, but are mostly around 30-40 minute mark, with the odd or or two as long as an hour.
Todd has spoken to guests such as: Alex Dow, Emily Glass and Steve Petryschuk.
The podcast has recently reached its landmark 100th episode, and has covered subjects including:
- How to Price Your MSP Offering
- Using LinkedIn for Lead Generation
- The Science of Service
- Digital Entrepreneurship
Evolved Radio can be found on:
Other Podcasts Worthy of Mention on International Podcast Day
Aside from those that made our list of 5 above, here are some more MSP podcasts you should subscribe to if you have the time.
- Tate Talks – A half-hourly offbeat fireside chat with MSP expert Chris Tate, which has just finished its fourth season
- Vendor Blender / Business Insights – Two great podcasts from 18IT’s Paul Croker aimed at vendors and business owners respectively
- SuperPod – A collection of podcasts hosted by SuperOps where MSP experts talk about subjects relating to the seasonal topic
- The Rocket MSP Podcast – Steve Taylor‘s podcast features interviews and discussions about everything from current trends to best practice
International Podcast Day 2023 Conclusion
Celebrating International Podcast Day couldn’t be easier.
If there’s a podcast you love that you think others may enjoy, then share it. Many people feel that they don’t have time to listen to podcasts, so why not also share how you listen to them. Perhaps you listen on your commute to work, down the gym, in the bath or shower?
Maybe you could take this opportunity to start listening to a new podcast? There are podcasts for many different subjects and areas of interest. We’ve listed MSP podcasts here, but there are loads of great podcasts about other subjects you might be interested in. Including: entertainment, health and wellbeing, sport, politics, travel and lots more besides.
Have you discovered a podcast you think we’d enjoy? It could be an MSP podcast, or something to do with wellbeing or business ownership, or perhaps it’s just an entertaining podcast you’ve heard recently that you think we might like here at Team Tubb. Please let us know in the comments – we’d love to hear from you!
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I'm a small business owner, technical writer and blogger, with 15 years experience in corporate IT. I frequently attend MSP peer groups and create content relevant to IT service providers and business owners.
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