Tubbservatory Round-Up #29 – May 2024

Stephen McCormick

Tubbservatory Round-Up #29 – May 2024 image

Tubbservatory Round-Up – Tools and Resources for Your MSP

Each month, Richard Tubb scours the internet, diligently seeking out essential materials, putting together a bespoke collection designed specifically for IT Managed Service Providers (MSPs) striving to excel in their field.

Step into the Tubbservatory – an engaging video series showcasing handpicked articles, podcasts, events, and beyond. Bringing together top-notch resources for IT innovators.

Presenting the Tubbservatory Round-Up #29, your gateway to the May 2024 edition! We’ve compiled all of this month’s episodes for your enjoyment.

You can find the links to these valuable resources at the end of this post.

This month’s topics include: Podcasts, MSP Productivity Tips, Private Equity, Cybersecurity Insights, Continuous Pen Testing, Content Marketing Strategies, Global MSP Day 2024 Celebration, Guides, Magazines, and more!

Tubbservatory: The May 2024 Round-Up Video

Tubbservatory Round-Up #29: May – Week 1

#1 TubbTalk 150: 25 Years an MSP – Valuable Lessons You Learn From Longevity

We start this week with a self high-five, as our very own TubbTalk Podcast hit a significant milestone with its 150th episode!

Episode 150 saw me speak with one of the UK’s longest running, most successful MSP owners – Craig Sharp of Abussi.

Craig shared the insights of his 25 years as an MSP, offering valuable lessons on longevity in an ever-changing market.

#2 No One is a Cyber Expert: Why Info Sharing is Critical

“No one is a cyber expert,” says CompTIA in their latest article.

Sharing cyber information is key, writes Ashley Watters of CompTIA, and in this article they share details of organisations dedicated to bringing cyber pros together with the primary goal of helping to share information.

These resources are essential to helping spread the word and support collaboration among professionals.

#3 Produce8 // the RocketMSP Podcast

A podcast that caught my attention was Ryan McGinnis of Produce8 speaking with Steve Taylor of the RocketMSP Podcast.

Produce8 has an innovative work analytics platform that is helping MSPs boost productivity, streamline operations, and drive growth.

With productivity being a top area of focus for MSPs in 2024, the Produce8 platform could be game-changing.

#4 Jonathan Simnett: Should You Let Private Equity Invest in Your Channel Business?

Should you let private equity invest in your channel business?

That’s the question that Jonathan Simnett, UK director at M&A consultancy Hampleton Partners explores in this article for CRN Magazine.

This is a fascinating insight into investment that any MSP looking to grow should read.

#5 Huntress Breaches & Brews

Cybersecurity experts Huntress are going back on the road for their Breaches & Brews events!

Join Huntress in Adeleide and Brisbane, Australia, as well as Dublin, Ireland and Manchester, UK during May, and join your MSP peers for some afternoon beers, snacks, and cybersecurity battle stories

Registration is now open!

Tubbservatory Round-Up #29: May – Week 2

#1 Killware: The Emerging Cyberthreat

We’re all familiar with Ransomware, but does your MSP recognise Killware?

This emerging cyberthreat is described as as a cyberattack that is deployed with the intent of producing real-life risk to communities through the manipulation of operational technology.

Rosey Saini writes about this new threat for SmarterMSP, and while chilling reading, the article is well worth checking out.

#2 Continuous Pen Testing

Could your MSP implement continuous pen testing to bolster your cyber security offerings?

While historically this would have been a resource intensive challenge, thanks to Artificial Intelligence-based Pen Test tools like Endida, continuous pen testing may become the new normal.

In this short video, Fiona Whyte of Endida explains how continuous pen testing provides real-time insights into the security of you and your MSP clients systems.

#3 ERP095 – The Real MSP Market

A podcast that caught my ear is MSP expert Todd Kane speaking with Colin Knox of Gradient MSP.

Knox is a channel veteran, having built and sold his MSP, then creating Passportal, which he sold to Solarwinds. Now Colin is back at it with Gradient MSP, a billing platform for IT businesses.

Kane and Knox definitely get on their soapboxes discussing the state of the Managed Service market in this episode, and it’s well worth a listen.

#4 Why Consistent Content Marketing is Key for MSP Sales Success

Here’s Why Consistent Content Marketing is Key for MSP Sales Success.

Team Tubb’s Gudrun Lauret explains how making time for consistent content marketing leads to sales, and if you’re thinking you don’t have the time, Lauret explains why you should make the time.

#5 Global MSP Day 2024

June 6th 2024 is Global MSP Day — a day designed to recognise the MSP community for their unwavering resiliency and dedication to their clients.

This year’s Global MSP Day will be celebrated with not only a virtual event, but in-person celebrations all across the globe!

You can register for now for the virtual event organised by Barracuda MSP and featuring myself, Matt Soloman, Mark Copeman, Patrick O’Donnell, Wayne Selk and others.

Plus, if you’re in Columbus, Denver, San Jose, London or the Netherlands, register for the in-person parties to meet your peers and enjoy some MSP chat.

I’ll be at the London event, but don’t let that put you off — it’s sure to be great.

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Tubbservatory Round-Up #29: May – Week 3

#1 The MSPX Blog

A new Managed Service focused web-site you should be aware of is MSPx, launched by industry veteran Rick Yates.

Featuring insights from top industry names such as Larry Walsh, Victor Raessen, Jason Kemsley, Chris Tate, yours truly and many others, this new site promises to be the site where experts come to explore all things MSP.

#2 What is Causing MSPs to Thrive?

That’s the question that Bradley Munday, CEO of Uptime, tackles in his latest LinkedIn article, where he shares the insights he, Dan Scott and Greg Jones gave at the recent MSP Show.

Munday reveals the strategies that successful MSPs employ to retain long-term client’s, how MSPs differentiate themselves in a competitive market and much more.

This article is well worth reading.

#3 Endpoint Security Tips Curated by Experts

A resource that caught my eye was The Huntress Endpoint Security Guide. The guide contains the top ten tips that every IT and cybersecurity professional should know.

I’m a big proponent of machine learning backed by human expertise, so this guide from Huntress is a valuable read for any MSP.

Just discovered a must-read: The @HuntressLabs Endpoint Security Guide! Top 10 tips every IT and cybersecurity pro needs. I'm all for machine learning with human insight—this is a gem for MSPs. Click to Tweet

#4 Stop Mac Hacks in Their Tracks

Talking of Huntress, if your MSP clients use Apple Mac computers, the Huntress webinar on May 23rd teaches MSPs how to Stop Mac Hacks In Their Tracks.

Back in the day, Macs were considered “safe” compared to Windows devices, but today with macOS adoption surging across industries, from the creative arts to finance, the attack surface is expanding and cybercriminals are taking notice.

Join Stuart Ashenbrenner and Wes Hutcherson on May 23rd for the insight on keeping your Mac clients safe.

#5 Kaseya DattoCon Europe

Kaseya DattoCon Europe takes place in Dublin, Ireland between 11-13th June 2024.

Over 1500 Managed Service industry leaders are expected to be in attendance, and I’ll be there to bring you interviews with industry experts from Kaseya, Datto, Pax8 and more.

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Tubbservatory Round-Up #29: May – Week 4

#1 MSP Bugle

We kick off this week with a new magazine for the Managed Services community — the MSP Bugle!

The brainchild of SuperOps, the MSP Bugle shares expert insights and practical tips to help you stay ahead of the curve, and celebrates MSP business owners – the innovators, the trendsetters, “the Change-Makers”.

This first edition features a cover-story on Paco Lebron, CEO of ProdigyTeks, articles by Paul Green, Pascal Fintoni and yours truly, and much more.

Pick up your printed copy of the magazine at a SuperOps event near you, or download the free PDF now.

#2 Endida Pen Testing

MSPs know that a penetration test captures a view of their client’s security posture at a single point in time but did you know that it’s possible to continuously use the Pen Test?

In this video, Fiona Whyte of Endida explains how, like a Vulnerability Scanner, you can test your environment every day, except the results you get will be of a true Pen Test where weaknesses are proven to be exploitable and not just theoretical.

#3 Nigel Moore: Top Marketing Tips for MSPs and What’s Brewing at The Tech Tribe

Here’s an awesome video featuring James Steel of Salesbuildr speaking to the illustrious leader of The Tech Tribe, Nigel Moore.

The legendary Moore offers top marketing tips for MSPs, elaborates on what’s new and exciting at the Tech Tribe, and it’s fun to watch Steel and Moore’s enthusiasm for Managed Services pouring through.

If you need some more steel in your day (see what we did there?) then take 20-mins to watch this video!

#4 Kaseya Wants Your Love

Kaseya wants your love!

And your trust and your business, which is why it made a loud, public pledge to put partners first, reports Rich Freeman of Channelholic.

Freeman sat down with Kaseya CEO Fred Voccola to talk about all the news from the recent KaseyaCon event in Las Vegas, and this article is well worth a read to help you understand how the MSP market is changing.

#5 Pax8 Beyond 2024

The huge Pax8 Beyond 2024 event takes place in Denver, Colorado between 9-11th June.

The inaugural Pax8 Beyond event in 2023 proved to be a huge success, and so this years event promises to be a great opportunity to discover what the future holds for the channel and your MSP business.

Master cybersecurity, learn how to grow your business, and elevate your capabilities over three days of immersive, groundbreaking sessions with leading industry speakers, MSPs, and vendors.

Tickets are still available!

Tubbservatory Round-Up #29: May – Week 5

#1 The Profit Playbook

A new webinar series that will be of interest to MSPs is the The Profit Playbook.

Hosted by SuperOps, each live episode in this ongoing video series helps MSPs thrive with advice from experts such as Rex Frank, Adam Morris and more.

#2 AI in Marketing: Unpacked

Here’s a podcast that caught my attention.

AI in Marketing: Unpacked is a podcast that simplifies AI in Marketing for every MSP.

Hosted by Mike Allton, the show helps break down AI step-by-step and show you how real businesses are making it work.

#3 The Paradigm Shifting AI Social Media Video Editor

Here’s a wonderful tool to aid you with your MSP marketing.

Simply upload a video you’ve created, and Choppity’s AI will edit it for you using research-backed methods to maximise views and engagement on social media.

We’ve been using Choppity inside Team Tubb, and it is a powerful tool!

#4 Privacy Principles: Search, Learning and Artificial Intelligence

Talking of AI, UK Tech Policy expert Heather Burns has highlighted Slack’s intention to train its artificial intelligence on Slack users messages, files and DMs.

If you want to opt-out of this, then you need to email Slack support to request this.

This news highlights a disturbing trend for workplace tools such as Slack to swipe users data for their AI platforms.

If you have client’s using Slack, this is worth sharing with them.

#5 Discover the World’s Best Sales and Marketing Strategies to Skyrocket Your Small Business

June 18th 2024 is the date, and Newcastle-upon-Tyne, UK is the location for Atomicon 2024!

One of the world’s top small business sales & marketing events, Atomicon has become a popular destination for tech professionals — and indeed, I’ll be there this year alongside most of my Team Tubb colleagues.

Hosted by Andrew & Pete, and headlined by Davina McCall, if you want to supercharge your sales & marketing, then this is not an event to miss!

Links to the Resources Mentioned in this Round-Up

From Week 1

Mentioned in Week 2

Week 3

Week 4

And Week 5

How You Can Help

As we bid farewell to Tubbservatory Round-Up #29, our sights are set on June!

Do you have something fantastic to contribute? Whether it’s a handy tool or a captivating resource, share it in the comments below and let’s continue our exchange of knowledge. Your input matters!

You Might Also be Interested in

Abussi, Atomicon, Barracuda MSP, CompTIA, Content Marketing, Craig Sharp, CRN, cyberattacks, Cybercriminals, Cybersecurity, Endida, Events, Gudrun Lauret, Huntress, James Steel, Kaseya, Mike Allton, MSP News, Nigel Moore, Pax8, Pax8 Beyond, Pen Testing, Podcast, Private Equity, Productivity, Sales, SmarterMSP, SuperOps, Syncro, The Tech Tribe, Tubbservatory, Tubbservatory Round-Up, TubbTalk, Uptime, Video

STEPHEN MCCORMICK

I'm a small business owner, technical writer and blogger, with 15 years experience in corporate IT. I frequently attend MSP peer groups and create content relevant to IT service providers and business owners.

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