Hello there, MSP community! Gudrun Lauret here. Richard has kindly given me the keys to the Tubbservatory this week to keep an eye out for the best resources in the Managed Service Provider space that can help your IT business grow. So, let’s dive into this week’s top 5 picks!
1. Hornetsecurity Acquires Altospam
Big news this week as Hornetsecurity announces their acquisition of Altospam, a leading French email security provider. This strategic move will enable Hornetsecurity to further extend its position as a European cybersecurity champion.
Hornetsecurity is known for providing a comprehensive suite of solutions for Microsoft 365 via one convenient platform, while Altospam brings their expertise in email cybersecurity solutions through their products for securing professional emails. This acquisition perfectly complements Hornetsecurity’s strategy to provide European-built cybersecurity solutions to businesses worldwide.
Learn more about the acquisition.
2. Becoming Oversubscribed with Daniel Priestley
Over on TubbTalk, we’ve just published an interview with author and entrepreneur Daniel Priestley. This episode is absolutely jam-packed with value for MSPs looking to stand out in a competitive market.
Daniel explains his process for becoming oversubscribed as an MSP by increasing demand so it exceeds supply. That way, you have clients queuing up to work with you! He also shares insights on becoming a key person of influence in your industry by leveraging social media to build your personal brand.
3. UK Cyber Security and Resilience Bill Update
Friend of Tubblog and owner of Bondgate IT, Damien Harrison, recently shared an important article from The Register regarding the UK government’s Cyber Security and Resilience (CSR) Bill, expected to enter Parliament later this year.
The technology secretary outlined what the bill sets out, including daily fines of £100,000 for MSPs failing to act against specific threats. This would apply if an MSP failed to patch against a widely exploited vulnerability within a time frame specified by a government order and was subsequently hit by attacks.
This legislation will have significant implications for MSPs in the UK, making it essential to stay informed about these new requirements.
Tubbservatory: The 11 April 2025 Weekly Video
4. Microsoft Turns 50: Looking Back and Ahead
Video of the week, and well worth 15 seconds of your time, is former Microsoft CEO Steve Ballmer repeatedly chanting ‘developers’ at an event in 1999. But what’s even more interesting is the story around this nostalgic clip.
According to Computer Weekly, Microsoft is celebrating its 50th anniversary this year. It’s quite remarkable to reflect on the changes in personal computing since the company’s founding in 1975. And Microsoft isn’t resting on its laurels – Windows 11 will launch in October, and the current CEO has big plans to position the company as a leading AI business.
People are also eagerly watching how Microsoft will continue to revolutionise LinkedIn, which it acquired in 2016. Even if your MSP doesn’t heavily rely on Microsoft products, this tech giant is definitely one to keep an eye on for the next 50 years!
Watch the video and learn more.
5. UpLift Live: Building Your LinkedIn Presence
You might have seen online that I was at UpLift Live last week, the UK’s only conference that focuses solely on LinkedIn. Now, if you’re thinking, “Yeah, but I’m an MSP. Why should I bother with a marketing event?” then you’ve just answered your own question!
As Daniel Priestley recommended in our podcast feature above, using social media to build your personal brand is crucial if you want to grow your MSP. The good news is, you don’t have to do much to start seeing results. While LinkedIn has one billion members, only 1% of users post weekly – and those users generate 9 billion impressions per week.
So, do you think you could manage just 4 posts per month? If you’re stuck for ideas or want to maximise your LinkedIn impact, then UpLift Live 2026 might be the perfect event for you!
That’s all for this week’s Tubbservatory.
Thanks to Richard for trusting me with the keys to the Tubbservatory this week. It’s been a genuine pleasure sharing these MSP resources with you all. The Tubbservatory will be back in Richard’s capable hands next week, and I know he has some brilliant insights lined up for you!
Until we meet again, wishing you all continued success with your MSP businesses.
Cheers, Gudrun
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