Use our calendar below to keep up to date with important MSP Industry events. Click on the events to find out more and book tickets. See you there!
Events are depicted in the calendar by a blue box with a white dot.
Events in February 2025
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2727 January 2025
2828 January 2025●(1 event)
17:00: Huntress - Cracks in the Shell: How Hackers Exploit the Perimeter to Gain Access
28 January 2025
"The perimeter is dead!” Security pros have said this for years because they’ve lost confidence in perimeter-based defenses. You can only automatically stop so many threats from getting into your environment, so you have to look for shady activity that might slip through that first line of defense.
The “death of the perimeter” is up for debate, but hackers keep exploiting vulnerabilities to gain access to your environment. Huntress sees attacks where the external perimeter is compromised all the time.
In this session you’ll see real-world attacks dissected by Huntress’s elite SOC team, exposing how RDP, VPNs, and other entry points are compromised.
You’ll learn:
How attackers can exploit RDP, VPNs, and more to gain access to your environment
About reak-world examples from front-line security experts who detected and responded to these attacks.
We’ve seen it time and time again—new technologies disrupt industries, and those who adapt thrive. AI is no different. The question isn’t if you should start using AI in your MSP, but how.
In this interactive, hands-on workshop, you’ll roll up your sleeves and walk away with:
✔ A clear roadmap to focus on what matters most for MSPs right now (and what can wait).
✔ 10 actionable AI use cases to revolutionize your sales, marketing, and client processes (yes, we’re including a prompt library).
✔ Real AI tools and bots. You’ll build 2-3 custom bots live during the session, with personalized guidance to make them work for YOU.
✔ Immediate wins. You’ll leave with tasks DONE, not more items on your to-do list.
If you’re ready to learn, build, and apply AI in your MSP, this workshop will give you the tools, the confidence, and the clarity to lead the way.
Grab a ticket and join Niki Hutchison , Abi Sea and a host of phenomenal speakers, sales experts, storytellers, ideas makers and creators as they lead you on a journey you’ll never forget.
This year’s theme: Let’s Talk About Sales
Featuring: Live Talks, Workshops, Q&A Sessions, Masterminds, Networking, Parties, Prizes, Lunch & Refreshments, Random Acts of Kindness and more.
If you would like to book accommodation with the Van der Valk hotel, be sure to contact the reception directly in order to get a 10% discount off the daily rate. (note: the daily rate may differ from day to day)
Agenda Highlights:
Business Genius Café: Attendees can book a Genius Café appointment for a 25-minute 1:1 session with an industry expert. Participants will receive tailored business advice on topics including cybersecurity, MSP sales, growth strategies and more. Appointments are required - Book your slot now!
The Challenges of 2025: A panel of experts will delve into the role of vendors and MSPs and the challenges anticipated in 2025. After the panel discussion, participants can choose between a Cyber Track focused on data classification, access control and AI or a Marketing and MSP Track featuring a workshop exploring how MSPs can excel in positioning and differentiating themselves.
World Café: Participate in roundtable discussions with engaging conversations on data awareness, the dynamics between big tech monopolies and MSPs and strategies for attracting and retaining new employees.
Managing the Technology Channel Training Part 1: GTIA Community vendor and distributor members are invited to participate in a complimentary four-hour training session on the morning of 7 February. Separate registration is required - Reserve your spot now!
The afternoon will also include NIS2 training, presentations on the human aspect of cybersecurity and data and AI, and networking opportunities.
2025 Cybersecurity Outlook: Predictions, challenges, and trends
Get an inside look at the top cybersecurity trends and what to expect in 2025 and beyond.
Join Barracuda security experts Adam Khan and Riaz Lakhani for an insightful discussion on the evolving threat landscape, featuring predictions and best practices to prepare for the year ahead.
Get a first-hand look at all the details you need to protect your customers:
How AI offers unprecedented potential to strengthen cybersecurity, but requires thoughtful and strategic adoption to mitigate risks and maximise value
Why the right approach to building cybersecurity resilience is critical for staying ahead of changing compliance regulations and combatting ransomware, supply chain attacks, and other threats
The ways Extended Detection & Response (XDR) will evolve to become the backbone of predictive and automated security operations
What to expect when it comes to dangers like Shadow IT, unsanctioned SaaS and AI tools, and other security vulnerabilities
Which tools and solutions can help safeguard against emerging and evolving threats
See all the 2025 cybersecurity predictions, latest technology developments, and key defense strategies for yourself and your customers.
Where the MSP/Channel Community Meets Every Year to Discuss Opportunities, Security, and Business Growth
- Drive more recurring revenue
- Increase the valuation of your MSP
- Generate more inbound inquiries and win more deals
- Deliver better customer service
- Evaluate today's most sought after technologies
Come meet with the right people, choose the right technology options for your needs, and always keep an eye on protecting your customers' assets with best-in-class cybersecurity tools.
18:00: Barracuda MSP - Ransomware Uncovered: Trends, real-world attack insights, and best practices
11 February 2025
Uncover top ransomware trends and how to build resilience against them.
Are you ready to outsmart cybercriminals?
Get an inside look into Barracuda’s Ransomware Threat Spotlight, a report prepared by top threat experts, based on information from reported global ransomware attacks along with data gathered by our Extended Detection and Response (XDR) deployments.
Attend this webinar for an in-depth overview of the key takeaways from Barracuda's Ransomware Threat Spotlight. We'll also provide a detailed analysis of real-world attacks and actual security operations center (SOC) responses.
After attending this session, you’ll know what to expect from ransomware crooks in the coming year—and you’ll be equipped with advanced strategies and technologies to thwart their most sophisticated attempts to steal your customers’ data, extort their money, and wreck their operations.
Don’t just skip this webinar and hope for the best. Register now.
Where the MSP/Channel Community Meets Every Year to Discuss Opportunities, Security, and Business Growth
- Drive more recurring revenue
- Increase the valuation of your MSP
- Generate more inbound inquiries and win more deals
- Deliver better customer service
- Evaluate today's most sought after technologies
Come meet with the right people, choose the right technology options for your needs, and always keep an eye on protecting your customers' assets with best-in-class cybersecurity tools.
Where the MSP/Channel Community Meets Every Year to Discuss Opportunities, Security, and Business Growth
- Drive more recurring revenue
- Increase the valuation of your MSP
- Generate more inbound inquiries and win more deals
- Deliver better customer service
- Evaluate today's most sought after technologies
Come meet with the right people, choose the right technology options for your needs, and always keep an eye on protecting your customers' assets with best-in-class cybersecurity tools.
Back for year 2! Sustainability in Tech Awards recognises and reward companies across the IT sector that are making a real difference in the fight to stop global warming, and who are making huge advancements in the journey to Net Zero.
19:00: The Tech Tribe - Staffordshire Tribal Gathering
13 February 2025
The Tech Tribe Local Tribal Gatherings are a monthly peer group where Managed Service Provider (MSP) owners, MSP vendors and other IT community members get together to exchange ideas, best practices and discuss how to succeed in the world of Managed Services.
The format is generally a round the table introduction followed by suggestions for discussions / pain points you need help with. We will then pick a couple of those topics and open the conversation to the floor.
The Tech Tribe Local groups are kindly sponsored by Pax8 -- meaning that there is no cost to attend!
For more details and Frequently Asked Questions (FAQ) visit The Tech Tribe Local Tribal Gatherings page.
Join us for the GTDC Summit North America 2025, February 19-20, 2025 at the Seabird Resort in Oceanside, California.
Channel executives from the global vendor and distributor communities will be on hand to discuss the latest business and technology trends, address shifting economic factors and discuss industry-sharing new initiatives. Register today for this invite-only event.
GTDC Summit North America 2025 Features:
• Keynote discussions from the foremost experts in technology, business, and economics including Crawford Del Prete, President IDC, and leading Economist, Doug Holtz-Eakin
• Networking opportunities with the top executives from global distributors and vendors
• The latest industry research, resources and initiatives updates from GTDC
• A professional (yet relaxing) atmosphere where vendor and distribution executives can network, learn, engage and help create
Join us for the GTDC Summit North America 2025, February 19-20, 2025 at the Seabird Resort in Oceanside, California.
Channel executives from the global vendor and distributor communities will be on hand to discuss the latest business and technology trends, address shifting economic factors and discuss industry-sharing new initiatives. Register today for this invite-only event.
GTDC Summit North America 2025 Features:
• Keynote discussions from the foremost experts in technology, business, and economics including Crawford Del Prete, President IDC, and leading Economist, Doug Holtz-Eakin
• Networking opportunities with the top executives from global distributors and vendors
• The latest industry research, resources and initiatives updates from GTDC
• A professional (yet relaxing) atmosphere where vendor and distribution executives can network, learn, engage and help create
A free monthly drawing session for wellbeing
Draw a light-hearted life for yourself with a community of happy Creatives. Pencil in 40 minutes every month for a themed group art session hosted by Sam Warburton.
When?
The third Friday of every month, 12pm - 12:40pm
Where?
Online (Invitation link will be sent)
What's involved?
Before the session =
Make sure you have something to draw with (e.g. pencil & paper)
(10 mins) Welcome & warm up exercise from Sam Warburton
(30 mins) Private drawing on a set theme
After the session =
Carry on drawing or put down your sketchbook. Enjoy your day.
16:00: Barracuda MSP - The AI strategy that turns basic data into prospecting gold
25 February 2025
What to expect:
Anyone can blast out generic emails written by ChatGPT. Top-performing salespeople combine artificial intelligence (AI) and data to write hyper-personalized prospecting messages, at scale.
The process to do so is simple, utilises easily accessible information, and is a strategy that AI sales and prospecting expert Kendra Lee is highly familiar with.
Her set of clear, actionable steps pairs data about your prospect that you have on hand with a prewritten prompt, resulting in a hyper-personalized message from ChatGPT. These attention-grabbing messages speak directly to what your prospects care about and start genuine conversations.
In this webinar, Kendra will share:
- How to use LinkedIn profiles, HubSpot data, and client insights to personalise at scale
- The exact prompts that turn your basic data into high-impact outreach with AI-driven prompts
- An insider AI strategy that results in more focused and higher-quality outputs
It’s time to create more opportunities without adding to your workload. RSVP now.
Why ASCII Edge 2025?
As The ASCII Group enters its fourth decade as the channel’s most trusted community, our focus for this year’s event series is to empower MSPs through meaningful connections and collective growth. ASCII Edge 2025 is dedicated to helping members build scalable, thriving MSP businesses.
This year’s conference series delivers actionable strategies and expert-led education specifically crafted for MSPs. ASCII Edge 2025 will feature insights from top industry leaders and MSPs who are shaping the channel’s future.
Join us for an inspiring, MSP-focused event designed to re-energize your business and pave the way for success.
Why ASCII Edge 2025?
As The ASCII Group enters its fourth decade as the channel’s most trusted community, our focus for this year’s event series is to empower MSPs through meaningful connections and collective growth. ASCII Edge 2025 is dedicated to helping members build scalable, thriving MSP businesses.
This year’s conference series delivers actionable strategies and expert-led education specifically crafted for MSPs. ASCII Edge 2025 will feature insights from top industry leaders and MSPs who are shaping the channel’s future.
Join us for an inspiring, MSP-focused event designed to re-energize your business and pave the way for success.
See what's brewing...
Come hang out with the Huntress team and help shape our products in this monthly, community-led series.
We’ll be sharing a behind-the-scenes look at our products and features while taking live community feedback. Plus, we’re going over interesting data and case studies, new tradecraft trends, and divulging all the gory details and failures we’ve encountered while going after hackers.
If you want to be a part of our development process, learn about the latest cybersecurity trends, or just talk tradecraft, our team would be thrilled to have you join us. Fighting hackers and building great products are communal efforts—and we’d love it if you’d be a part of both!
