I’ve been chatting with a few MSP owners lately and noticed a recurring theme: their clients’ tech environments are a mess.
Not broken. Not insecure.
Just… cluttered.
You know the kind of thing:
- Outdated apps still running in the background
- Duplicate files clogging up storage
- Unused SaaS tools still being paid for
- Employees working around clunky folder structures because “that’s how it’s always been”
But let’s be honest: nobody ever calls the helpdesk to say, “Our digital workspace feels chaotic.” But it is chaotic — and it’s hurting productivity, morale, and even security.
And that’s where the opportunity lies.
Three Ways to Turn Digital Clutter into Monthly Recurring Revenue
I believe that this challenge represents a real opportunity for modern MSPs who are always looking for way to add value to their clients. You probably know their systems better than they do, so you’re best placed to help them clean up.
1. Offer a “Digital MOT”
A one-off health check to assess digital sprawl across storage, apps, and workflows. Position this as something that will:
- Tighten security
- Speed up processes
- Eliminate duplication
- Save them money on resources they’re not actually using
- Identify gaps in their solutions
2. Regular Clean-ups as a Service Add-on
We all know that the easiest way to increase revenue is to sell more to existing customers, right? So when you’re already providing regular services, then it’s simple to bundle clean-ups into existing managed service agreements.
Suggest that you carry out the clean-up quarterly or bi-annually. This works well because after a period of three to six months, they’ve probably accumulated a lot of digital rubbish that needs removing!
3. Tie Decluttering to Cyber Hygiene
Outdated logins and legacy apps are often security risks waiting to happen. And that means that it’s low-hanging fruit. Most clients don’t know what they’ve got lurking in the background. You could be the one to shine a light and sort it.
This is also a good opportunity to discuss password management and even cybersecurity awareness training for staff. The latter is also an opportunity for recurring revenue, as new employees will need to cover this as part of their induction process. Plus, all staff need to stay up to date with threats.
So what do you think? Can you see the possibilities for your MSP? If you decide to introduce a digital declutter service, we’d love to know!
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Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk
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