Every Friday I try to share one of my favourite finds of the week – a web-site, tool or app that has impressed me.
My Friday Favourite this week is Persona.
Persona is an online reputation management tool. It actively scans your Facebook, Twitter and Google+ profiles and lets you identify and manage content that could compromise your personal brand – whether it be an inappropriate status update, a dodgy photo you may have been tagged in, or even a low-brow comment that a friend may have left.
Employers check Social Media
With employers now actively checking job applicants Social Media I can see tools like Persona being of huge benefit to job seekers who don’t realise the negative impact a dodgy photo or an inappropriate comment can have on their reputation.
Persona offers a historical clean up (scanning your entire profile) and then offers real-time monitoring of your profile – alerting you to issues so you can deal with them.
Conclusion
Sign-up for Persona is free and monitors Facebook, Twitter & Google+ for text posts, comments, links and hash-tags, while there is a Persona Pro plan at $19.99 per year which also monitors images.
If you’re a job seeker, self-employed or care about your online reputation at all – then Persona looks like it will be a useful tool to help you avoid sharing anything that could damage your reputation online.
Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk
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