This episode was recorded live in Berlin, Germany at the Pax8 Beyond EMEA conference. Phylip Morgan is the Pax8 Chief Revenue Officer EMEA, and he shared what’s new at Pax8.
An Interview With Phylip Morgan
Why MSPs Shouldn’t Fear Cloud Marketplace Providers
Phylip explains that many MSPs see cloud marketplaces as competitors, able to offer more to customers. But he said that Pax8 aren’t like the hyper-scalers that MSPs worry about. Instead, he says:
“We want to these enterprise-class tools in the hands of the small MSP. So that they can fight back against the digitisation and automation of everything. We’re designed to fit into the SMB ecosystem and work with them, not against them.”
How Pax8 Helps MSPs to Up-serve Their Clients
Many of today’s MSPs find themselves supporting their SMB clients with more than just the tech. They ask for advice on things like recruitment and retention. So that’s a long way away from the break/fix model.
And, Phylip says, the challenge today is to deliver a business outcome rather than a technology solution. It’s not always easy to do that by yourself. But they have a range of tools that MSPs can leverage to better serve their clients and deliver all the support they need.
Why Data is the New Oil and How Pax8 is a Refinery
This is a phrase that Phylip has used before, so I wanted to explore it with him. “So I find that MSPs have data at their fingertips, but they’re not utilising it in the best way. It’s hard for them to surface the data – they have to log in to different platforms.
“And we want our company to be able to help with that. So we’re building tools like Opportunity Explorer to make it easier. And it highlights gaps in your services so you can offer the right solutions to your clients.
The phrase ‘data is like oil’ means that we’re a ‘refinery’ and can help you access and use that data to grow your business.
Phylip’s Advice for Time Poor MSPs
By working with so many MSP partners over the years, Pax8 have identified three core problems that they have. As Phylip explains: “First, they’re usually time-poor. They only have eight hours in the working day, and they often have small teams.
“So something has to give. You push the delivery date back and that damages your ROI. Second, their employees don’t have the skills required. And finally, they get so busy that they reach capacity too soon.
“However, we’re confident that we can help. We have a Partner Services Program and an academy to support you behind the scenes. We want you to win business and succeed.”
How to Connect With Phylip Morgan
- Pax8
- Follow Pax8 on Twitter
- Like Pax8 on Facebook
- Follow Pax8 on LinkedIn
- Connect with Phylip on LinkedIn
- Follow Phylip on Twitter
- Email Phylip
How to Connect With Me
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Mentioned in This Episode
- IT certifications and training: CompTIA
- Book: Bob Burg: The Go-Giver: A Little Story About a Powerful Business Idea
- Cloud computing tool: VMware
- Cloud computing tool: Citrix
- AI tool: ChatGPT
- Pax8 Opportunity Explorer
- Pax8 Partner Program
- Pax8 Academy
- Podcast interview with Andy Readman
You Might Also be Interested in
- Podcast: AI, The Future of Managed Services and Pax8 for MSPs: What You Need to Know
- Pax8 Beyond EMEA 24: Growing Community Beyond the Cloud
- Podcast: Pax8 Beyond and How to Support MSPs with Cybersecurity
Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk
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