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Why do so many Managed Service Providers (MSP’s) understand the importance of Marketing to help them acquire new clients and grow their business, yet don’t make the time to consistently do effective marketing?
Effective MSP Marketing
In episode 5 of TubbTalk, I speak with one of the UK’s top IT Marketeers, Gemma Telford, owner of the IT Marketing Agency. The IT Marketing Agency were finalists in the 2014 CRN Sales & Marketing Awards, finalists in the 2014 B2B awards, and Gemma herself was a finalist in the 2014 PCR Woman of the Year Award. Quite a year for Gemma and her team!
Gemma and I discuss the biggest mistakes MSP’s make when it comes to marketing, understanding why MSP marketing needs to be consistent, and looking at options to ensure effective marketing for MSP’s.
Mentioned in this episode
- Zen Software Partner Meetup 2014 – Highlight Video
- Zen Software Partner Meetup 2014 – Presentation Video – “Marketing – Common Sense or Voodoo?” by Simon Dobson
- Ingram Micro
- The IT Marketing Agency
- BNI
- The MSP Marketing Academy – Marketing as a Service
- MSP “Marketing Campaign in a Box”
- Gemma Telford on LinkedIn
Watch the video Podcast
You can also watch the video of my interview with Gemma Telford.
Interview Transcription
TubbTalk 05 with Gemma Telford and Richard Tubb
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Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk
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