One of the ways you can tell if a good product or company is gathering momentum and becoming popular is by how much of a community is building up around that product or company. When people are passionate about something they want to talk to other likeminded people about it.
Over the past couple of years, GFI Max is one such company where I’ve observed a growing community of people who want to spend time together talking about the Max RMM tool.
Whilst this isn’t something that has happened entirely by design, it’s not something that happened by accident either.
LinkedIn Forums
GFI have helped facilitate their community by providing the GFI Max LinkedIn Forums – a place where Max users can chat, exchange ideas and give feedback to the GFI team – good or bad. Whilst these forums are monitored and members of the Max team participate in discussion themselves, they aren’t moderated in the sense that if a Max client has a gripe about the product or the company that they air with their peers – the GFI team don’t delete the message or shy away from it, they respond to it directly. This attitude towards being open and transparent hasn’t gone un-noticed by the SMB Community.
Members of the GFI Max LinkedIn forums are usually the first people that get to hear about new features and the forthcoming Max Roadmap too, further building a sense that the community is valued.
User Groups
Earlier this year, GFI responded to a request from the Thames Valley Small Business Specialist User Group led by Chris Timm. The group, which has a high proportion of GFI Max users within it, was looking for a new sponsor, and GFI agreed to step in and help that group continue to grow.
All of these things on their own aren’t enough to persuade people to use GFI Max products. You still need a really good product and service delivery (which I believe GFI Max has). But if all things are equal, and an IT company is faced with choosing between two or more really good products – as is the case in the RMM market populated by GFI Max, Labtech, Kaseya and others – people tend to choose the product that their peers have recommended to them.
Make it, don’t fake it
You can’t fake this stuff. Building a community of raving fans isn’t something you can acquire. People can tell the difference between a paid endorsement and genuine goodwill towards a company or product. It takes time and it’s not easy. Most IT vendors give up because it’s too hard. They want immediate returns. Those vendors will still sell stuff, because generally their product is good, but retaining clients and as importantly, having clients who will talk about their product to others? That takes commitment.
Conferences
Over the next few weeks, GFI Max will be taking another step towards supporting their community and will be hosting their first GFI Max Global Conferences at four locations across the globe.
The UK Conference takes place in Oxford on October 20th.
The USA Conference takes place in Florida on November 8th and 9th.
Not forgotten, Australia gets it’s Conference in Sydney on December 1st, and Europe has a Conference on November 23rd in the Netherlands.
I’ll be attending the UK Conference on October 20th, and will be looking forward to getting together with a whole load of GFI Max users.
Are you a GFI Max user and attending too? Let me know!
Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk
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1 thought on Building a Community – Lessons from GFI Max
THOUGHTS ON THE FIRST GFI MAX UK CUSTOMER CONFERENCE « TUBBBLOG
24TH OCTOBER 2011 11:50:19
[...] important thing is that the GFI Max User Community that I recently wrote about has now taken a big step from the on-line world into in-person meetings. I see that Community only [...]