Video Marketing is a great way for MSPs to market themselves and their services to their audiences.
Video is one of the most effective ways to communicate online and is growing in popularity. Since the pandemic, many of us have grown in confidence in front of the camera. Since then, some have been taking it to the next level, producing pre-recorded video for social media.
We know that people like to buy from people. Therefore video marketing allows MSPs to create witty, informative and persuasive content that can attract the attention of potential customers.
How Video Marketing Gives You a Competitive Edge in Attracting Customers
Video marketing began in earnest when platforms like YouTube sprang into existence. However, it’s only recently that technology has caught up to make creating videos much easier.
A video shows the human side of your business, and allows creators to demonstrate their value and expertise in a fun and engaging way.
Businesses of all hues can tap into, and leverage the potential of video as a medium. In a survey by Wyzowl, in 2022, 81% of marketers say video has helped them directly increase sales, with 93% saying using video increased their brand awareness.
Furthermore, it has been proven that consumers are twice as likely to share video content than any type of content with their peers, making it twice as effective as a written article or social media blog.
Sure-fire Ways in Which Video Marketing Can Increase Your Sales
Video marketing is just another tool in your arsenal in bringing your products and services to the attention of SMBs that may need them.
Videos engage the human senses more effectively, and messages conveyed remain intact in human brains for longer. Any marketing campaign can be invigorated with captivating and stimulating videos.
If you want to learn a bit more about effective MSP marketing, read more here.
Videos Take Complexity Away from New Technology to Facilitate Faster Onboarding
As an IT service provider, your main challenge when you are onboarding new customers is to explain how you’re able to utilise software solutions to fit their business in jargon-free terms. If they do not fully understand what it is you do as a technology partner, they can fail to see the value of your services.
Videos can make this ‘how we add value to your business’ part much easier for your customers to understand. These videos can be part of a series, each focusing on a different aspect of IT service, and how they fit together. This bite-sized approach can make your complex IT solution much easier to digest.
Once your videos start creating a following, you’re bound to find more sales prospects as a result.
Videos Make Learning a New Technology Fun
An often-overlooked aspect of marketing in general is the ability to demonstrate your value as an MSP through education.
When building your network in LinkedIn, or gathering followers on YouTube, you should share something of value to the community before you think about following up with sales.
Video marketing is a great way to reach out and grow an audience. By investing time and energy in creating how-to guides and demonstrations that offer something of value for free, you’ll gather a steady following. Additionally, if you can make videos that are witty, short and involve music and animations you’ll be able to make the learning fun.
Versatile Videos Make Technology Usage Convenient for Users from Non-Technical Backgrounds
One of the best ways to get non-technical viewers interested in what you have to offer is by making your videos accessible to everyone, and the information easy to digest.
You should not dumb-down what it is your selling, but there is a middle ground where you are able to display your authentic technical acumen without losing your audience in highbrow techno-babble.
Here are just some of ways you can engage with a non-technical audience to win their loyalty and respect:
- Explainer videos help you project the intricacies of your product with absolute clarity, and in a way that makes any technical specifications much more intelligible to the audience.
- Tutorial videos empower users to understand every aspect of the product from all available perspectives.
- Product demo videos give a comprehensive overview of your product and how it aligns with business needs and objectives, offering convenience and value.
- Webinar videos present scope for interaction with your product users as you discuss the latest industry trends, launches and best practices in the IT specific field of interest.
- How-To or DIY videos help raise the confidence level of customers in putting even a complex product to good use.
- Customer testimonial videos help generate trust in your products and services, from the perspective of customers that have worked with you already, and are happy to demonstrate their satisfaction.
- Company culture videos show the values and practices that make up your business, and provides insight into how you might best fit your customers who may share similar values.
Whatever the subject of your video, you should ensure your video is engaging and focuses on the objective it sets out to achieve.
To find out more about why great quality content is invaluable for IT companies you can read more here.
How to Make a Good Video
You don’t need to have fancy equipment to make a powerful and engaging video.
Most modern smartphones are more than adequate to start you off. However, good sound and good lighting can help immensely.
This Pond5 blog post by Michelle Cassel is a great primer full of useful tips to get the most out of your mobile device camera.
You can make a video online using a good video creator to enhance the visual appeal and make transitions seamless. Compelling videos, after all, present your business in the best light, which ultimately influences sales prospects.
Benefits of Using Videos in Your Marketing
Aside from the obvious brand-building benefits mentioned above, there are more substantial marketing metrics that videos help improve.
Improving the Click-Through Rate (CTR) of Your Sales Emails
A mailing list is a great way to communicate with both existing and potential customers. However, it’s easy to bypass regular marketing emails unless the subject lines appear juicy and interesting.
One way to increase interest is to add the word ‘video’ to the subject line. According to statistics from Snov.io, adding the word ‘video’ increases open rates by 19%. Likewise an initial email with video can make the CTR increase to as much as 96%.
Videos Enhance the Organic Reach of Your Social Media
Witty, funny and short videos resonate with social media users. If your videos impress viewers that can become viral if you’re lucky. This will significantly leverage your brand’s popularity and credibility.
The resulting traffic surge should result in greater exposure for your products and services, and therefore more sales.
On Facebook, posts with videos enjoy higher organic reach than image-only feeds. This motivates about 65% of marketers to include Facebook video promotion in their marketing strategy.
Videos Make SEO More Effective
Search Engine Optimization (SEO) is a must if you want to be visible at the top of relevant Google searches. With immersive videos, you can make viewers spend more time on your content.
A good video that draws viewers to your website, may encourage them to stay and view others. Mobile-optimised videos make it possible for viewers with handheld devices to enjoy content on the go.
The greater the engagement on your website, the higher the ranking it will receive as viewers click through to the content.
Videos Facilitate Quicker and More Informed Purchasing Decisions
Videos actuate the decision-making sense of leads faster. This implies that they quickly brush aside hesitations or indecisiveness after watching relevant video content.
Persuasive videos are instrumental in converting leads to loyal customers and increasing sales of software or related apps. This is attested by the fact that 88% of prospects want to see more videos from brands in 2022.
In Conclusion
Positive engagement through the medium of video is a great way to build your brand. In order to get your target audience to know, like and eventually trust you and what you offer.
Video is a quick and memorable visual medium and gives viewers the confidence to justify purchasing decisions. Decisions based on the information given and the way it’s presented.
Deploy your video marketing strategy with optimism on all digital platforms and experience the business growth that comes with it. Video engagement is only going to increase in 2023 and beyond, so perhaps now it’s time to start.
Mentioned in This Article
- Invideo – Online video maker
- Wyzowl – The all-in-one animated video production company
- Pond5 – A marketplace for HD stock video and other media
- Snov.io – An all-in-one sales platform
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I'm a small business owner, technical writer and blogger, with 15 years experience in corporate IT. I frequently attend MSP peer groups and create content relevant to IT service providers and business owners.
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