The inaugural Pax8 Beyond EMEA event took place in Berlin on 13-15 October 2024 and TeamTubb were there to network, learn and hear what’s new in the channel.
The venue for the conference was the IHG InterContinental Hotel in Berlin, and Pax8 MSP partners mingled with vendors, speakers and a host of experts from the IT industry.
Pax8 Beyond EMEA: Pre-Event Press Conference
The event kicked off with a press conference, with Daniel Skipp of Pax8 PR thanking the delegates, 
speakers and the media for attending.
He was joined by a panel of Pax8 leaders, including:
- , Rob Rae
- Phylip Morgan, Chief Revenue Officer, Pax8 EMEA
- Channel Chief, Chief Strategy Officer, Ryan Walsh
- Elizabeth McIlhany, Chief Product Officer
The panel highlighted the importance of community and building partnerships. And, they gave an update on their future plans and some of their recent initiatives.
Pax8 are committed to innovation and enabling business growth through modern cloud solutions. But to do this well, collaboration is key. They want partners to be involved in shaping the future direction of the company.
So what are the priorities for Pax8? Here are some key objectives:
- Expand market reach
- Foster strategic alliances
- Invest in cloud-based technologies
- Support partners to scale their businesses
Nancy Rademaker: The Impacts of Technology
Nancy Rademaker is a keynote speaker and co-founder at Drawify, a Belgian media company. In her presentation, she talked about the profound impact of technology on behaviour, business, and society.
And interestingly, she says that digital technology will become the ‘next normal’ – deeply integrated into daily life.
She acknowledged that tech has grown hugely and rapidly. And human thinking is slower, which is why companies can’t foresee disruptions. So businesses need to adapt quickly and embrace innovation.
Nancy advocates for a balance between ‘high tech vs high touch’. While IT professionals must embrace change and new tech, they also need a human-centred focus. Getting this right means organisational resilience.
Paul Croker: Mental Health for IT Professionals
Paul Croker is the founder of 18IT, a security-focused MSP, and a previous TubbTalk guest. He hosted a breakout session that addressed the significance of mental health awareness in the IT industry. Because the channel is so fast-paced, wellbeing can often be overlooked.
And MSPs are often under pressure: they have high workloads and have to stay ahead in the face of rapid 
change and tech advancements.
So, Paul advocates for open conversations about mental health and for organisations to prioritise mental health alongside business growth. And employees need to feel that they’re in a supportive workplace where they can share concerns.
Finally, Paul says that leaders need to take proactive steps to promote mental health awareness and reduce stigma. This is essential to help employees be productive and have job satisfaction.
Here at Tubblog, we talk a lot about mental health and wellbeing, and have a list of handy resources for you if you’re struggling, or know somebody who is having a tough time.
Libby McIlhany: The Pax8 Marketplace Experience: Pax8 EMEA Beyond
Fresh from the press conference, Elizabeth (Libby) McIlhany took to the stage on Tuesday morning to talk about Pax8‘s cloud marketplace.
First, she highlighted how the marketplace has been redesigned to streamline operations. This enables partners to deliver tailored solutions to their clients.
And the updates include a more intuitive interface, improved navigation, and custom product capabilities to allow users to integrate their own products and services.
Finally, Libby gave updates on two new tools. The ‘Opportunity Explorer’ leverages AI-driven insights to identify sales opportunities, to help partners proactively address customer needs. And a new quoting tool integrates seamlessly with the marketplace, to simplify the process of creating, branding, and sharing custom quotes.
Juan Fernandez: A Pax8 Partner Shares Updates
Juan Fernandez is the Global Channel Leader at SuperOps, and we were fortunate to have him on the 
TubbTalk podcast. SuperOps are a Pax8 partner, so Juan talked about how that relationship helps the business.
He says their current focus is simplifying IT management for MSPs. So that’s features like streamlined automation, advanced security capabilities, and improved efficiency in managing IT operations.
Juan adds that the collaboration between SuperOps and Pax8 means that they can integrate directly with the cloud marketplace to enhance the offerings for service providers.
Plus, updates such as automation workflows and AI-driven recommendations align with Pax8’s commitment to driving growth for its partners.
Were you there in Berlin? What did you think? Let us know in the comments who your favourite speaker was!
Videos from Pax8 Beyond EMEA
We’ve also compiled a list of the dozen or so videos we recorded live, at Pax8 Beyond!
Check them out in on YouTube in the playlist below.
Pax8 Beyond EMEA Travelogue Podcast
We also recorded a live Travelogue Podcast from the show, with Richard, Gudrun, Lenka!
Have a listen to Travelogue: Pax8 Beyond EMEA 24 for some more insights into the event.
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Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk
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