The Scenario: You’re at a networking event chatting with other business owners. You exchange business cards with a Gentleman who looks at your card, sees that unusually, you have a Twitter link listed on it and says “Why do you bother? How does using Twitter help you with your business?”
How do you typically answer?
If you’re like me, if you start talking about relationships, collaboration and the like, you invariably hear some apathetic objections, end up debating the value of Social Networking as a whole, and ultimately, it’s likely the business person you are talking to still doesn’t “get it”.
As you get asked this question a lot you can start to feel like a broken record.
How I use Twitter
I was chatting to a friend about this, and we talked about how we could boil our answer down so that it made sense for your typical business owner.
Now when we’re asked “How does using Twitter help you with your business” we answer:-
- It helps us find new prospective clients
- They then start reading our blog or subscribe to our e-mail newsletter
- They trust us thanks to finding value in the content we give them
- They become paying clients
- They continue to trust us and find value in the content we give them, and so share it with other prospective clients
Conclusion
If you’re reading this blog, then chances are you’re somebody who gets asked this question a lot too – how do you typically answer it?
Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk
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Comments
3 thoughts on Why Bother using Twitter?
MARY
16TH APRIL 2010 15:43:47
It also helps us stay in touch with our current customers and for them to stay in touch with us
RICHARD
16TH APRIL 2010 15:46:19
Mary - excellent point. Twitter not only builds relationships, but strengthens existing ones.
OSTRICH
16TH APRIL 2010 16:05:32
Twitter also help with trusted relationships. Someone who follows you on twitter, could then recommend you via re-tweets or just being on their follower's list to their clients. You then become a trusted source of your client client's. There is nothing more powerful in advertising than a trusted recommendation. Twitter gives you that back hundred fold.