In this special bonus episode of TubbTalk, recorded in person at IT Nation Connect Europe 2025, Richard Tubb catches up with Phylip Morgan, Chief Revenue Officer at Pax8. A futurist, Phylip spoke on stage on the topic of ‘the robots are coming.’
An Interview With Phylip Morgan
What MSPs Need to be Aware of With AI
AI is everywhere, and you can’t avoid it. Says Phylip, business and technology are changing in every sphere of life, and change is the only constant. As tech professionals, MSPs need to find a way to work with AI.
“Take COBOL programmers – how many of them still exist? Some are still needed as there’ll be a couple of companies still using it. That’s what we call ‘trailing edge tech’, so there’s a place for it.
“But we also need to embrace leading edge tech, because we can’t rely on older tools. So there’ll always be a place for the MSP, you just need to decide where your place is. If you can niche down, so much the better. The market is moving towards AI, so MSPs need to be aware of that when they build their businesses.”
The Pax8 Academy
The Pax8 Academy is a training and resource library available to access for free for all Pax8 partners. Phylip highlights the work done by Eric Mink, VP of AI Adoption. He supports MSPs looking to use AI with their clients, or to find new clients.
Next, he praises Andy Readman, who is one of the Academy leaders. He hosts the Data and AI masterclass, which has proved so popular that the upcoming sessions are fully booked. However, Phylip still recommends that partners get in touch for mor information and to look for a cancellation slot.
And the reason the masterclass is so popular? Because it helps MSPs who are just starting out with AI to organise their data strategy. And from there, to plan a data governance approach and then a security ring fence to make sure people can only access the right data.
The Pax8 and ConnectWise Partnership
Phylip explained that the majority of MSPs he speaks to are Microsoft users, which means that they need a lot of other products and tools to help them run their businesses.
“So all of those products need to be bought, deployed, managed and analysed. And we provide that in the Pax8 Marketplace. But until now, ConnectWise products weren’t available. We’re currently in the process of making that possible.
“And we’re looking at the way the products can be stacked together, too, so they can be integrated with solutions that you buy from other vendors. This is an exclusive partnership with ConnectWise, and we’re really excited about it.”
The Modern Way to use the MSP Marketplace
Phylip says that he and the Pax8 team understand that the way people make purchases are changing. “Young people don’t want to speak to someone before buying. They work late, decide they need something and want to click a button to buy the solution they’re after.
“So, while that’s different from how MSPs are used to working, we know that they need to have a way for people to buy from them whenever they want. Within the Marketplace, we’ve introduced what we call Storefronts. And these are virtual shop windows.
“An MSP can display all of the tools they have available, including any custom widgets or products they have. They can have as many as they like, and when a client is looking for something, they can go to a Storefront and buy whatever they need.”
How to Connect With Phylip Morgan
- Pax8
- Follow Pax8 on Twitter
- Like Pax8 on Facebook
- Follow Pax8 on LinkedIn
- Connect with Phylip on LinkedIn
- Follow Phylip on Twitter
- Email Phylip
How to Connect With Me
- Subscribe to TubbTalk RSS feed
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- Follow TubbTalk on iHeartRadio
- Follow @tubblog on Twitter
Mentioned in This Episode
- MSP events: IT Nation Connect
- IT management software: ConnectWise
- Learning platform: Pax8 Academy
- Cloud marketplace: Pax8 Marketplace
- MSP conference: Pax8 Beyond EMEA 2025
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Richard Tubb is one of the best-known experts within the global IT Managed Service Provider (MSP) community. He launched and sold his own MSP business before creating a leading MSP media and consultancy practice. Richard helps IT business owner’s take back control by freeing up their time and building a business that can run without them. He’s the author of the book “The IT Business Owner’s Survival Guide” and writer of the award-winning blog www.tubblog.co.uk
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